We find the drag. Then we run the change.
Coba embeds senior operators inside your business to uncover waste, sharpen execution, and unlock outcomes you can measure — not a deck, the actual change, shipped.
Operational leverage, end to end.
We walk the work, find where time and money leak, and rebuild the process around how your business actually runs.
Find what's leaking.
We walk the work, talk to the people doing it, and map where time, money, and handoffs disappear. The bottleneck is rarely where you think it is.
AUDITS · PROCESS MAPPING · ROOT-CAUSEClean up the process.
We tighten cadences, kill dead steps, and fix handoffs. The same team gets more done because the work stops fighting itself.
WORKFLOWS · SOPs · HANDOFFSLayer in the right tools.
CRMs, dashboards, automations, internal tools — built or wired up to match the cleaned-up process, not the other way around.
AUTOMATION · CRM · INTERNAL TOOLSPut the numbers in front of you.
Live reporting on the metrics that actually move the business. Decisions get made on data, not on the loudest voice in the room.
DASHBOARDS · KPIs · LIVE REPORTINGProof in the numbers.
A decade of embedded operations work across industries — measured in revenue supported, hours returned, and problems actually solved.
Tim, our Chief Operating Officer.
Tim Nolan is Coba's Chief Operating Officer — the senior operator we embed inside a client's business as their operations leader. He's spent his career helping organizations execute with discipline and scale with intention, turning around financial performance from multimillion-dollar companies to nonprofits and building the operating backbone a team keeps relying on long after the work is done.
- Operational strategy & execution
- Process design & optimization
- Org structure & design
- Team leadership & exec partnership
- Scaling through growth stages
- Performance management & metrics
Corey, our operations strategist.
Corey Collins leads operations strategy at Coba — a senior operator who embeds inside small-to-mid businesses, finds where the work breaks down, and runs the change to fix it. Over the last decade he's done it in telecom, manufacturing, retail media, and political campaigns — managing 30,000+ site rollouts and cutting 10,000+ labor hours out of a 5G integration. He's the operator you actually work with: no account manager, no hand-off to a junior — he names the next move, then builds it with your team until the numbers move.
- Operations & process redesign
- Sales ops & CRM
- Internal tools & automation
- Dashboards & reporting
- Project & program management
- Web & software builds
The change, and what it returned.
Three embedded engagements — the situation, the work, and the number that came out the other side.
Surfaced an $80K deal hiding in plain sight.
A 50-person tech reseller ran sales out of five private spreadsheets. One embedded week consolidated it into a CRM and a site wired straight into it — 25+ hours back per week, and an $80K deal that was already in the building.
TECH RESELLER · 50+ PEOPLE · CRM + WEBRead the case study02Stood up a full digital stack in 30 days.
A first-time State House campaign with no brand and no site. Four weeks later: voice, a 15+ page custom build, four platforms, and district-lookup analytics turning every visit into voter data.
POLITICAL CAMPAIGN · 10+ TEAM · BRAND + WEB + DATARead the case study03Cut 10,000+ labor hours from a 5G rollout.
Tower crews bled hours to software-update waste. We measured it, killed the bottlenecks, and moved the slow work off-tower — 10,000+ labor hours saved a year across the client roster.
TELECOM TOWER OPS · PROCESS + FIELD ANALYTICSRead the case studyThe shape of the leverage.
What an engagement costs versus what it unlocks. The work doesn't just pay for itself — it compounds. One 5G rollout returned roughly 10× its cost, and kept paying every year.
One engagement. ~$2M unlocked.
The process changes kept paying every year of the rollout — 10,000+ labor hours a year across crews and subs, compounding into roughly $2M in labor value against a ~$208K cost.
Engagement cost: ~$208K. Labor unlocked over the rollout: ~$2M (10,000+ hrs/yr · compounding). Roughly 10 times the cost.
Illustrative — one engagement, the first of several. See the 5G integrations case study
One week. $80K in pocket.
A one-week CRM, website, and pipeline build runs ~$12K. Within two weeks it surfaced an $80K upsell already in the building — plus 25+ hrs/wk reclaimed and a ~50% ops handoff lift, compounding from there.
Engagement cost · one week: ~$12K. Realized in first two weeks: $80K+ (+ 25 hrs/wk · ~50% ops handoff lift). Roughly 6.7 times the cost.
Illustrative — one engagement, one of several. See the CRM & pipeline case study
Embedded, not advisory.
One paid day, then week-one execution.
A paid working day to pressure-test the plan. First real deliverable inside five business days.
No account manager. You get the operator.
Email or Slack — your channel, your workspace. Same-day response, no coordinators in the middle.
We run the change. We don't just describe it.
Real builds. Real process. Real outcomes — not a polished summary of what we'd do.
An embedded operator, without a full-time hire.
The right fit when you need real operational lift — not another executive search.
Embedded operator
- Cost
Pay for the operational leadership you need, when you need it — no salary, benefits, or equity.
- Time to impact
Operational within weeks; leverage and pressure points surface fast.
- Perspective
Outside objectivity with embedded partnership — clear-eyed enough to challenge founder dependency and operational drift.
- Scope
Strategy and execution in one seat — thinking, implementation, and accountability aren't split apart.
- Flexibility
Scales up or down as the business evolves — growth, stabilization, or transition.
Full-time hire
- Cost
A big fixed investment — salary, benefits, often equity — committed before you've validated the fit.
- Time to impact
Recruiting and onboarding takes months, and impact follows the hiring curve.
- Perspective
Deep institutional knowledge over time, but often slower to challenge inherited ways of working.
- Scope
Strategic alignment, but operational bandwidth varies by person and ramp.
- Flexibility
A fixed role with fixed expectations; harder to adjust as priorities shift.
Trusted to run it.
We needed someone who could move quickly and fill the gaps we were missing, and not need six weeks to get started. That's Corey. He isn't like the other firms we've worked with. His methods are fast and effective.
Brian Terpstra
Sales Manager, Manufacturing
Thank you so much for your time and help! You solved our problem so quickly!
Tom Vierzen
ZenBoer Homes
Where's the drag in your business?
Tell us what's slow, expensive, or stuck. We'll tell you the first move — and whether we're the right team to run it.